Our Digital Marketing Solutions
Lakaz Web agency provides additional services to complement your website, offering a comprehensive digital marketing strategy.
To be visible and active on all online platforms, explore in detail our web marketing solutions :
Digital Marketing Audit
Comprehensive analysis of all your company's online activities (website and social media) to gain a holistic view and identify solutions to achieve your goals.
SEA Campaigns
Implementation of advertising campaigns on search engines to generate targeted traffic to your website, boost your sales, and achieve your goals.
Immediate results!
social media marketing
Creation and distribution of targeted and engaging content on social media platforms (organic posts, paid advertisements, stories, videos, contests, etc...).
Digital marketing
Why Digital Marketing in Your Business?
What is Digital Marketing?
Digital marketing is a collection of tools and techniques aimed at making a company or brand visible and active on the web.
A comprehensive digital strategy multiplies the digital channels that drive consumers to your business.
These tools greatly contribute to increasing the number of visits to your website, retaining your customer base and also enhancing your brand awareness.
The benefits of web marketing
The numerous digital platforms available today allows you to reach your prospects with great precision. This marks a significant progress in communication between companies and their target audience.
The digital marketing has thus become increasingly integral to the life of businesses. Utilizing it means making the most of all the opportunities that the internet offers for your company.
All of these techniques enable you to capture a maximum number of internet users and increase your chances of achieving your growth objectives.
The various forms of digital marketing
The first pillar of a web marketing strategy is undoubtedly the creation of a website.
In addition to that, we offer several solutions to boost your visibility and expand your community.
At Lakaz Web, our web marketing services are primarily focused on search engines as well as on social networks.
On social media platforms
We take charge of your communication on social networks.
To actively engage your existing customer base and reach a broader audience, we curate and share customized content that resonates with your target market and reflects your latest news.
Effective communication on social networks enhances your visibility, sets you apart from your competition, improves your brand image, and ultimately boosts your revenue.
Your presence on social networks also greatly contributes to your online reputation.
This involves regularly creating content to engage your community, as well as running advertising campaigns on social networks.
Explore in greater detail the social media marketing solutions provided by our web agency to establish your brand as a must-have.
On search engines
On Google, we implement paid advertising strategies for you, also known as SEA (Search Engine Advertising).
SEA campaigns take the form of sponsored links and guarantee you a top position on search engines by purchasing keywords tailored to your objectives.
Unlike SEO ranking, this solution delivers immediate results in driving traffic to your website, while specifically targeting prospects who are close to making a purchase.
Explore in more detail how we work on your SEA campaign to deliver excellent results.
These web marketing solutions serve as a true complement for your website.
Before implementing a web marketing strategy, it can be important to conduct a digital marketing audit with Lakaz Web agency.
This allows us to identify your digital weaknesses and determine the priority actions to be implemented.
THE LATEST NEWS FROM LAKAZ WEB
Want to stay up-to-date with our latest news? Lakaz Web agency also communicates on social networks and on the « Blog » section of our website.
Follow us on our social media accounts to stay updated with our news!
We regularly write articles on developments and innovations in the exciting world of digital marketing.
We also share information about business news in Mauritius, Madagascar, and France.
