Digital marketing audit

Digital marketing audit and implementation of tailor-made solutions.

DIGITAL MARKETING AUDIT BY LAKAZ WEB AGENCY

Boost your web strategy with our customized digital marketing audit

Conducting a digital marketing audit for your company requires a range of skills.

It is a comprehensive evaluation that results in the identification of digital weaknesses in your company.

It provides you with an overall view of your digital communication.

This comprehensive overview enables the implementation of relevant solutions to optimize your website, its search engine ranking, and your performance on social networks.

To benefit from a comprehensive digital marketing audit, engage our services.

Contact our agency for a complete web audit

Your partner Lakaz Web conducts a comprehensive digital marketing audit covering all your web marketing activities, those of your competitors, as well as the behavior of your target audience.

The comprehensive analysis of your web strategy performance encompasses several domains :

Discover in more detail what is included in a digital marketing audit with Lakaz Web agency :

Content Marketing Audit

The importance of your content marketing strategy

The content on your website holds paramount importance.

It serves numerous objectives for your business :

Generate qualified traffic through search engine optimized content.
Inform your visitors about your product or service offerings and their benefits and features.
Enhance credibility for your company and build trust by providing relevant information.
Encourage visitors to take action (request a quote, make a purchase, get in touch, sign up for a newsletter, etc...).
Provide an optimal user experience with its readability, well-organized structure, and alignment with user needs.

During our digital marketing audit, we conduct a thorough analysis of your content, following a systematic approach that includes several steps.

Our analysis of your content includes :

To assess the strengths and weaknesses of your current content strategy, we will analyze several key elements, including :

Target audience analysis : Understanding your target audience to ensure that your content aligns with their needs and interests.
Competitor analysis : We examine the content strategy of your competitors to determine how you can differentiate yourself.
Content analysis : We assess the content types (articles, images, videos, etc...) used on your website, evaluating their quality and relevance to your objectives.
User Experience (UX) analysis : We examine the user experience on your website, assessing its usability, ease of navigation, loading times, and responsiveness on mobile devices such as smartphones and tablets.
SEO analysis : We assess the optimization of your keywords, page structure, meta tags, and other relevant factors related to search engine optimization.
Performance analysis : We conduct a thorough examination of your traffic statistics, visitor engagement, conversion rate, and other performance-related metrics.

Following this analysis, the strengths and weaknesses of your current content strategy are now identified and summarized.

At the conclusion of our analysis on your content, we will then plan and provide you with our recommendations for your future content strategy to be implemented in order to achieve your objectives.

Audit of your SEO (Search Engine Optimization)

Why work on your SEO?

Regularly working on your search engine optimization (SEO) allows you to achieve a good ranking on search engines and improve your visibility.

This enables you to generate qualified traffic and reach your target audience.

As for search engine advertising (SEA), it enables you to quickly generate traffic to your website.

These two distinct types of search engine marketing are essential for achieving your goals.

However, there are various issues that can impact the SEO of a website and prevent it from reaching its maximum traffic potential.

During our digital marketing audit, Lakaz Web conducts an SEO audit to identify and provide the necessary actions to address them.

Our SEO audit includes :

Our SEO audit includes several steps :

Keyword analysis : We examine the keywords for which your website is ranked. Then, we identify opportunities for relevant keywords that are not being used. These keywords should align with your objectives and the queries made by users.
Website structure analysis : We examine the structure of your website, including page structure, URLs, meta tags, heading hierarchy, and other related elements.
Content quality and keyword relevance analysis.
Analysis of backlinks : We assess their quality and relevance.
Analysis of page loading speed : We investigate factors that may affect the performance of your website and its search engine optimization.
Competitor analysis : Identifying their search engine optimization strategies to help you differentiate yourself.

After completing the analysis, the strengths and weaknesses of your search engine optimization strategy are identified and summarized.

We then provide you with recommendations on the solutions to implement in order to improve your SEO and enhance your visibility.

Social media audit

The significance of your social media strategy

In the realm of digital marketing, implementing a social media strategy brings forth a wide range of benefits.

It enables you to enhance your visibility, reach new customers, and foster customer loyalty.

It also enables you to interact with your audience on a more personal and direct level, gaining a better understanding of their needs and adapting accordingly.

Social media platforms are also highly effective in managing your online reputation.

However, it is crucial to implement this strategy effectively and make necessary adjustments if it doesn't achieve its desired outcomes.

For this purpose, Lakaz Web's digital marketing audit includes a comprehensive analysis of your company's performance on social networks.

Our analysis of your social media strategy includes :

Our in-depth analysis of your social media strategy includes several elements. We proceed step by step :

Analysis of your social media presence : We check if your company is properly present on the right platforms, if your profiles are well optimized and consistent with your brand image.
Engagement analysis : We measure the level of user engagement with your social media posts. We evaluate the number of likes, comments, shares, and mentions.
Reach analysis : We measure the number of individuals reached by your social media posts.
Competitor analysis : We analyze the performance of your competitors' social media actions. This helps us understand market trends and seize opportunities for your business.
Trend analysis : We monitor current trends on social media to incorporate them into your company's communication strategy.

Based on the results of this comprehensive analysis, we are able to advise you and provide solutions to improve your performance on social media and achieve your objectives.

OUR SOLUTIONS FOLLOWING YOUR DIGITAL MARKETING AUDIT RESULTS

After completing your digital marketing audit, our web agency may suggest solutions to enhance the performance of your web strategy.

Learn more about these solutions :

THE LATEST NEWS FROM LAKAZ WEB

Want to stay up-to-date with our latest news? Lakaz Web agency also communicates on social networks and on the « Blog » section of our website.

Follow us on our social media accounts to stay updated with our news!

We regularly write articles on developments and innovations in the exciting world of digital marketing.

We also share information about business news in Mauritius, Madagascar, and France.

Digital marketing audit