SOCIAL MEDIA MARKETING
Social media marketing involves implementing a range of strategies to enhance a company's visibility and engagement on social media platforms.
Social media platforms has become an indispensable digital channel for effective business communication.
Are you looking to expand, engage, and create meaningful connections with your community?
Lakaz Web agency offers to take care of your social media communication and becomes your Community Manager.
In order to expand your customer base and increase your profits, we also carry out targeted advertising campaigns for you on social networks.
Community management
Interact with your community
Communicating on social media allows you to interact directly with your community.
This way, you can share important information, new offers, promotions, and even create special events to boost your business.
After your posts, it's crucial for your community to react and share them.
This allows you to be closer to your existing customers and also to gain visibility among new prospects.
This is the role of a Community Manager who serves as the voice of your company on social networks.
Reach your target audience
To effectively reach and engage your prospects, it's crucial to communicate on the social media platforms that are most popular among your target audience (Facebook, Instagram, Twitter, TikTok, LinkedIn, etc...).
If you're not currently active on any social media platforms, we'll help you establish a presence on the most relevant networks for your business and objectives.
We then create tailored content for your business and target audience to help you build a community.
Deliver relevant content
Lakaz Web agency takes care of distributing visually appealing content on your social media platforms, ensuring that your message is relevant and engaging.
This content must align with the image and values you want to convey for your company. It captures the attention of your readers, sparks interest and drives them to take action.
Take control of your online reputation
We contribute to your positive online reputation by responding to both positive and negative reviews.
Responding promptly and courteously in all circumstances demonstrates to your community that customer satisfaction is at the forefront of your concerns.
In this way, we foster loyalty among your existing customers and reassure prospects who are reading about you.
Social Ads Campaigns
Implementing social ads campaigns enables you to achieve fast results. It is one of the initial steps to take when executing a social media marketing strategy.
When effectively implemented, social ads campaigns significantly boost the traffic you generate on your website or at your physical store.
These solutions enhance your brand awareness, contribute to your online reputation, and drive sales for your business.
The tools at our disposal enable us to precisely target social media users who match your target audience and measure the results of your campaign.
The various objectives of social ads campaigns
- Brand Awareness campaigns : They make your brand known to your prospects and showcase your products or services.
- Brand image campaigns : They establish your brand in the minds of your target audience in a lasting way.
- Conversion campaigns : They encourage users to take a specific action, such as making a purchase, booking a service, or downloading content.
These objectives are the essence of your campaign. They will define the content and format of your publications.
The methodology of Lakaz Web agency
Lakaz Web agency strives to make your advertising campaigns relevant and effective.
To achieve this, we adhere to a specific methodology.
Several factors need to be considered beforehand to ensure that your campaigns achieve their objectives.
To do so, we proceed step by step:
- Market analysis : We conduct a study to understand the environment in which your advertising campaign will be implemented.
- Defining your target audience : We study the customer profiles of your clients, including their needs and habits. Better understanding their customer profile enables us to create tailored content.
- Defining your communication objectives : This helps determine which tools to use in order to achieve the goals you have set. It will define the type of campaign we will implement.
- Creating your campaign content : We carefully design the content, considering the previously defined factors. This includes crafting the message, creating visually appealing presentations, and selecting the most suitable platforms for distribution.
- Setting up your campaign : We take care of targeting your audience, allocating your budget, and launching your ads.
- Monitoring your campaign's performance : We closely track and analyze the progress of your campaign to ensure it is meeting its objectives. This involves using tools to assess KPIs (key performance indicators).
- Optimizing your campaign : We make necessary adjustments (targeting, content, budget) based on the performance of your campaign. This ensures that we continuously fine-tune and enhance its effectiveness.
With our comprehensive set of tools and techniques, we measure the the results of your advertising campaign.
Next, we generate detailed statistics on the typical profile of internet users who have responded to your social ads campaign, allowing us to determine a persona.
The persona is a fictional character that encompasses all the characteristics of the users who have been affected by your campaign.
This will enable us to fine-tune your communication and achieve increasingly better results.
THE LATEST NEWS FROM LAKAZ WEB
Want to stay up-to-date with our latest news? Lakaz Web agency also communicates on social networks and on the « Blog » section of our website.
Follow us on our social media accounts to stay updated with our news!
We regularly write articles on developments and innovations in the exciting world of digital marketing.
We also share information about business news in Mauritius, Madagascar, and France.
